How to Partner With the Best CBD Supplier

The CBD market is projected to be worth nearly $60 billion USD by 2030

Whether you run a dispensary or a health food store, you may want to consider stocking CBD products. People are becoming more and more enamored with CBD and its potential effects for everything from inflammation reduction to decreasing feelings of anxiety.

If you’re going to sell CBD oils, edibles, or vapes, you need a great CBD supplier. In this post, we’re going to tell you what you need to do in order to properly vet these CBD distributors and get the best partner to boost the CBD side of your business. 

Selling CBD can undoubtedly become a huge moneymaker for you, but you need great products. Keep reading and learn how to get them.

Third-Party Product Testing

Because the CBD market is flourishing, we’re seeing a lot of new companies popping up with poor products due to poor testing. Studies have shown that most of the CBD products on the market misrepresent the amount of CBD in the product on the label.

If you’re going to strike deals with CBD suppliers, you need to be sure that they do third-party product testing. When someone outside of the company’s ecosystem can verify the quality of the product, it works wonders for their reputation, as well as yours. People are only going to buy products they have trust in.

Hemp Testing

Depending on what state your business operates in, you may not be able to sell cannabis-derived CBD. The 2018 Farm Bill, however, allowed businesses nationwide to sell hemp-derived CBD.

If you’re buying from a CBD wholesale partner, you need to be sure that they’re testing their products for contaminants. Hemp can contaminants that could be harmful to consumers, which are heavy metals, pesticides, and mycotoxins, as well as microbiological and pathologic contaminants. 

You always want to be sure the CBD you get is free of molds, salmonella, E. Coli, and heavy metals (arsenic, mercury, cadmium, etc.). If they don’t do the right testing, you just don’t know.


Most consumers that choose to try CBD products out do so with the understanding that there aren’t any psychoactive effects. Although THC products often contain a good amount of CBD, CBD products that you sell in a shop should never contain more than 0.3% THC.

When CBD is derived from hemp, you can be sure that you’re going to meet this threshold. Extracting CBD from the cannabis plant is a bit trickier, so you always want to be sure that your CBD partner is doing things the right way for multiple reasons.

The biggest reason is that it might be illegal in your state to sell anything above 0.3% THC. Another is that you never want to deceive your customers or put them in an uncomfortable position.


There are two types of CBD products out there: isolate and full-spectrum. CBD isolate products only give you CBD with no other additional compounds, while full-spectrum products also include a variety of other beneficial compounds.

These might include things like vitamins, terpenes, and fatty acids, which are all healthy and helpful alongside CBD. Find a producer that offers both types of CBD so your customers have the choice between the two. It’ll only expand your customer base and give beginners more options to choose from.

Carrier Oils

CBD products always contain carrier oils that help the body absorb the actual CBD. The most common carrier oils are olive oil, hemp seed, and MCT, though there are countless more that a given bulk CBD supplier might use.

Find a CBD distributor that offers a few different carrier oils. Again, the more variety you can offer to your customers, the better off you’ll be.

Up-to-Date Manufacturing

With the CBD boom came great advances in CBD manufacturing. If you’re going to meet demand at your growing business, you need a supplier that can keep up.

When you’re talking to different CBD distributors, don’t be afraid to grill them about their manufacturing practices. Also, make sure that they’re using food-grade extraction methods. You never want your customers to ingest contaminants left behind when foreign solvents and chemicals are used in extraction.

Keep It Domestic

Hemp production is actually more prevalent in Europe and China than here in the US. That being said, it’s better for your business to find a domestic partner for CBD distribution.

The main reason for this has to do with farming and refining regulations. If you use a domestic distributor, you know that they’re working within these regulations, which you can’t be sure of in other countries where regulations might be different.

Customer Service

A big part of your partnership with a CBD wholesale partner is customer service. You always want to work with a company that is easy to deal with and treats you well.

Great partnerships are built on mutual respect, so get a sense of a company’s reputation and what it might be like to deal with them on a daily basis. You can check client ratings and reviews or look to organizations like the BBB to get a better sense of the quality of the distributor.

Wide Variety of Products

CBD customers, whether they’re complete beginners or seasoned veterans, want different things from their CBD products. You need to be able to offer a wide variety of different CBD products, from gummies and chocolates to vapes and tinctures. 

Make sure that your CBD supplier can accommodate the demand for different types of products. Find out how they approach product development as well. It’s important that they’re always looking for new products, which will help you keep customers interested in your business. 

Get the Best CBD Supplier Today

If you follow these tips, you shouldn’t have any issues finding a great CBD supplier to work with. Wholesale CBD products could very well end up being a major part of your business, so you want someone that can meet demand and offer a wide variety of high-quality products. Selling CBD can be a huge moneymaker with the right partnership.

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